My Tenets

Learn

Learn

It’s all about behavior & context; by using both qualitative & quantitative research methods, we can uncover key insights & provide real value for everyday use.

Design

Design

The goal is to align a product to a customer’s expectations, & not the other way around.  A wise man once told me, “It’s all about relationships & taxonomies.”

Empower

Empower

You need a discernible call to action in order to guide decisions.  Measurable success is key to moving the needle. Do something that matters, with clear purpose.


I've Led UX Projects For

NextGear Capital
Heineken USA
Team USA Olympic Games Apps
My Lexus & Beyond Mobile App
Great American Beer Fest 2013 Mobile App
DaVita Careers Responsive Website
Pentax
Cisco