Today I’m color-blind & on dialysis. Tomorrow I’m heading out in my new IS-F Sport to Malibu. Every day is a new story and a new perspective. These stories inform the actual goals for a project.
A wise man once told me, “It’s about relationships & taxonomies.” Nothing else matters. I design for context. I design for the 99%. I design to navigate an otherwise cluttered landscape.
Inspiration is cute, but it doesn’t motivate. Take charge of your health! Find your favorite brewery quickly and easily! Cheer on your favorite Olympic athlete! Rethink the call to action.