It’s all about behavior & context; by using both qualitative & quantitative research methods, we can uncover key insights & provide real value for everyday use.
The goal is to align a product to a customer’s expectations, & not the other way around. A wise man once told me, “It’s all about relationships & taxonomies.”
You need a discernible call to action in order to guide decisions. Measurable success is key to moving the needle. Do something that matters, with clear purpose.