My Tenets

Learn

Learn

Today I’m color-blind & on dialysis. Tomorrow I’m heading out in my new IS-F Sport to Malibu. Every day is a new story and a new perspective. These stories inform the actual goals for a project.

Design

Design

A wise man once told me, “It’s about relationships & taxonomies.” Nothing else matters. I design for context. I design for the 99%.  I design to navigate an otherwise cluttered landscape.

Empower

Empower

Inspiration is cute, but it doesn’t motivate. Take charge of your health! Find your favorite brewery quickly and easily! Cheer on your favorite Olympic athlete! Rethink the call to action.

I've Led UX Projects For

Team USA Olympic Games Apps
My Lexus & Beyond Mobile App
Great American Beer Fest 2013 Mobile App
DaVita Careers Responsive Website
Pentax
Cisco